Copywriting

In order to keep my copy experience as concise and interactive as possible, I chose to create a bespoke, multi-faceted sample.

For this, I leaned on AI, Creative Commons licensees, and a fictional band that stays inspired due to a fig encased in amber.

Without further ado, meet AmberFig!

Artist Bio

AmberFig is Sarah Jensen (vocals, guitars) and Raine Astor-Lindgren (drums, synth). We create dream-pop landscapes, inspired by the greatness of the Fig of Power; a symbol of inseparable unity.

We are soon to release our second full-length album, following our tour across Europe. It’s a more complete sum of what AmberFig means, expanding on our influences of jazz, psych rock, dream pop and bedroom pop, while drawing from other less familiar sounds.

We hope to delight you with Cloud Tiger, available the second week of May! We’ll announce tour info around that time, so follow our socials to stay in the know!

Email Campaign, That May

album release email campaign example
album release email campaign example 2

Transcript:

Fictional Album Cover

Good news, Fig Friends! Pre-orders for our new album,  “Cloud Tiger“, are available now here!

Vinyl and CD formats will arrive starting on MAY 28th, 2024.

The album will release on streaming platforms on MAY 29th, 2024.

We really put our love into making this album, and we believe it shows. So keep your Fig of Power plushies in hand, find a nice quiet place, and get lost in our dreamscapes!

Raine put it best when she described the mix to me: “It’s like how chocolate melts in your mouth, but for music. It rewards patience.”

P.S. We just had a new batch of plushies made, available now in our store. Grab one while supplies last! (and maybe check out our brand-new shirts, available in most sizes! They look like this:)

They are 100% cotton, as cozy and powerful as the Cloud Tiger. Test them out and see for yourself!

Tour dates will be announced next week. We hope to see many returning and newly converted Fig Friends soon!

Much love,
AMBERFIG

Merch Copy

T-Shirt – Cloud Tiger

Unisex, straight cut.

Red on White, Featuring Cloud Tiger Cover

100% Cotton

25.99 USD

Fig of Power Plush – LIMITED STOCK!

Our beloved classic, back for the third time! Take comfort in the Fig’s guidance through our 6-inch replica! It’s soft fleece exterior provides cuddle-worthy comfort, and the fiber within helps it stay stalwart. Let the Fig inspire you as it has inspired us!

Features:
100% Fleece body
High-Quality Polyester Fiber Filling
6 in x 4 in x 3.5 in
Rare – Only 2000 plushies were made this batch.

13.99 USD

Vinyl – Cloud Tiger

Cloud Tiger Vinyl – LP
Set to release May 29th, 2024

We poured our combined love and efforts into it, and we’re super proud of how it turned out. The mix has a warm and in-the-room feel, so be sure to turn the volume up!

This vinyl is red.

12 songs (plus an exclusive track) over one 140 gram disc.
Duration: just about 40 minutes.
Lyrics within inner sleeves
Digital album available on our Bandcamp and Patreon.
1 Borealis 2:59
2 Sharpening Tree 3:18
3 Where It All Went 2:36
4 Clove 3:24
5 Cloud Tiger 3:32
6 Song of Travels 3:15
7 I Hear The Wind 3:09
8 Windowsill 3:16
9 Glass Lake 3:07
10 Silver Was Her Necklace 3:15
11 Tungsten 4:21
12 Ferocious Roar 2:33
13 Glory Coats Us Like Honey (But We Don’t See It) (Vinyl-Exclusive) 3:21

Cover Art by Raine Astor-Lindgren

34.00 USD

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